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What is the internet rate? And why do #OTAs sell better than official #Hotel websites?

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The Direct Booking Evangelist

The internet rate is simply the public rate communicated by #hoteliers to their distributors, to which they have made structural changes (typology and composition of the offer), price changes (promotions and deals), contextual changes (differentiation/improvement of sales conditions) and addition of value-added services.

Thanks to this “internet rate” #OTAs create instantaneous selective disparities, giving them the occasional competitive advantage over other distributors, including the direct sales channel, which only communicates and sells public rates.

To better understand the internet price, let’s take as an example one of the most essential OTAs: Booking.com

Here are some examples of modifications to the OFFERS, CONDITIONS, and PUBLIC RATES which give rise to the INTERNET RATE:

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