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Hotel Intelligence the technology that rebalances your  relationship with OTA’s

Hotel Intelligence the technology that rebalances your relationship with OTA’s

Hotel Intelligence, the French start-up that is revolutionizing hoteliers’ direct booking with its artificial intelligence, is accelerating its development by opening offices in the United States and Canada. This expansion will enable the company to enhance its presence and distribution in North America, an essential market for growth, and be closer to its customers. “We...

The Direct Booking Evangelist
Are the otas going to passively let it be by direct booking?

Are the otas going to passively let it be by direct booking?

Over the past few years, major actors in the technology industry and new innovative start-ups have taken over the various players in the hotel industry by developing adapted solutions that can put the OTAs’ position at test. This is the case for many companies like Hotel Intelligence which will offer the simplest, intuitive, reliable, flexible,...

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What will be the technological trends of the hospitality industry in 2021?

What will be the technological trends of the hospitality industry in 2021?

As every year, the year 2020 will bring with it its share of technological innovations to the hotel industry. Whether at the distribution, marketing or customer service levels, these technological innovations will contribute to the improvement of the industry’s processes and will have a significant impact on the daily lives of professionals in the sector,...

The Direct Booking Evangelist
IN TIMES OF COVID-19, WILL DIRECT BOOKING WIN THE 2021 DISTRIBUTION BATTLE AGAINST THE OTAs?

IN TIMES OF COVID-19, WILL DIRECT BOOKING WIN THE 2021 DISTRIBUTION BATTLE AGAINST THE OTAs?

In the second half of 2020, marked by what the Covid-19 crisis has represented and continues to represent for the hotel industry, all indicators suggest that we could witness the outcome of a war between hotel distributors that has been going on for several years now: knowing who will definitely lead the distribution between OTAs...

The Direct Booking Evangelist
The Chatbot, a new technological tool in the hotel industry

The Chatbot, a new technological tool in the hotel industry

Hotels redouble their creativity in order to stand out from their competitors and to be ever closer to their customers. Thus in recent years (and particularly in 2020), we have seen the spread of a new technological communication tool: The Chatbot. Its goal is to keep the hotels close to their customers and push their...

The Direct Booking Evangelist
How to turn your Meta Description Tag into a Direct Booking generator?

How to turn your Meta Description Tag into a Direct Booking generator?

When the result of a search is displayed on a search engine such as Google, the ranking of the pages displayed is influenced by specific data: the quality of the meta description tag. The latter plays a leading role in the natural referencing of your company’s website, which will be more visible to potential customers...

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LinkedIn: Five tips to liven your hotel’s company page

LinkedIn: Five tips to liven your hotel’s company page

LinkedIn, the very first social network for the business world, is a unique space for exchanging and interacting that facilitates the promotion of your business and the development of a rich and active professional network. It is all about learning the ropes and making the most of your strong potential. 5 marketing tips from LinkedIn...

The Direct Booking Evangelist
How to make your Landing page a vector for increasing conversions on your website?

How to make your Landing page a vector for increasing conversions on your website?

A landing page designates the page on which the online customer is directed after clicking on a link for your website. The landing page optimization is a transversal issue of digital marketing because it concerns most digital marketing levers. It is a very important campaign element because it makes it possible to turn a simple...

Hotel Intelligence Analyst
Video content on your website : 5 reasons why it’s a good idea

Video content on your website : 5 reasons why it’s a good idea

The content offered on a website, especially that of a hotel, should reflect as much as possible the experience that is being offered to potential customers in order to convince them to go ahead and make a commercial transaction. Opinions differ as to exactly how much impact video content on a website can have, but...

Hotel Intelligence Analyst
How can Pinterest help your hotel?

How can Pinterest help your hotel?

In a context of web content digitization where pictorial communication is increasingly trendy, many platforms have emerged to meet the growing appetite of consumers. Out of all of them, Pinterest has emerged in recent years as one of the references at this level. What is Pinterest ? Pinterest is a web platform, launched in 2010,...

The Direct Booking Evangelist
Measure your website’s audience with Google Analytics

Measure your website’s audience with Google Analytics

Once a commercial website is launched, analyzing its performance becomes a priority in order to know its impact on the activity it describes. In the hotel industry, this is all the more true because the hotel’s official website is not only its showcase, but also a powerful sales tool. Google Analytics is a free tool...

Hotel Intelligence Analyst
Boost your hotel revenues with a dynamic pricing tool

Boost your hotel revenues with a dynamic pricing tool

In a context of heightened competition between different hotel distributors, all seeking to increase their market share, data analysis and their wise usage becomes a tool that can make a difference in favor of the distributor who will know how to get the most out of it. To this end, the use of a dynamic...

The Direct Booking Evangelist
5 advantages of having an online booking engine on your hotel’s website

5 advantages of having an online booking engine on your hotel’s website

A hotel’s official website plays different roles. As the showcase of a hotel, it also has to play a commercial role in attracting a maximum of direct bookings and helping hotel managers avoid paying commission to their distributors. For this reason, the hotel must have a booking engine capable of fulfilling the client’s reservations on...

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Best SEO Practices: The 6 Essential Techniques

Best SEO Practices: The 6 Essential Techniques

By using the right Search Engine Optimization techniques, you will easily be able to increase your property’s visibility, and thus significantly increase the traffic to your website. 1. Make your website fast A website that loads quickly guarantees, logically, that an impatient customer will not leave the page before it’s even opened. Add to this...

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4 Tips for optimizing your hotel’s Google My Business listing

4 Tips for optimizing your hotel’s Google My Business listing

Your Google My Business listing is a free and effective way of increasing your hotel’s visibility on the popular search engine, as long as it is managed properly. Here are 4 essential tips to follow in order to gain maximum profit from this tool that has become indispensable. 1. Have a validated listing First, create...

Hotel Intelligence Analyst
5 Tips for Choosing the Ideal Domain Name for your hotel

5 Tips for Choosing the Ideal Domain Name for your hotel

All through the ages, companies’ symbolism has always been a determining factor for the expansion of their commercial activities. In the web and digital era, the domain name is part of this lineage. A string of characters associated with an extension, it constitutes a familiar name associated with an IP address that allows visualizing certain...

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5 Tips to improve your property’s ranking on OTAs & metasearch

5 Tips to improve your property’s ranking on OTAs & metasearch

While several thousands of properties are promoted per destination, the odds of closing a booking aren’t equal for all properties on OTAs and metasearch engines. Indeed, the vast majority of bookings are closed by the ones appearing on the first two search result pages. Although the property’s conversion rate is used as a ranking criterion...

Hotel Intelligence Analyst
6 Tips To Optimize Your Social Media Strategy

6 Tips To Optimize Your Social Media Strategy

Social media has become an essential means of increasing, and improving the visibility and positioning of companies on the web, and more specifically on search engines. A good SMO (Social Media Optimization, a method of attracting visitors to the website’s content through their promotion) can therefore have a significant impact on a company’s results, as...

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Why your Hotel need a Professional photographs

Why your Hotel need a Professional photographs

An image is worth more than a thousand words. This old saying is valid in all areas and circumstances but is particularly suitable for the modern hotel industry. The proof is that, according to TripAdvisor, 53% of users will not book a property without having seen photos as the presence of photos increases the chances...

Hotel Intelligence Analyst
3 Tips to Reduce Booking Abandonment from your Hotel Website

3 Tips to Reduce Booking Abandonment from your Hotel Website

In the process of making a reservation via the official website – Direct Booking – the clients have to go through many steps to finalize their booking. Hotel managers’ increasing efforts, particularly with regards to the online promotion of their official website via Google Hotel Ads, can prove to be completely useless if the website...

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Why Your SEO & PPC Teams Must Work Together

Why Your SEO & PPC Teams Must Work Together

According to statistics, there are over 103 billion Google searches on a monthly basis. A whopping 78% of US-Based Internet Users research products and services on the web before making their purchase decisions. The implication of this is that the internet is the most likely way to get the conversion for your businesses. This includes...

The Direct Booking Evangelist
Direct Booking, the only solution Faced a Booking.Basic

Direct Booking, the only solution Faced a Booking.Basic

The exacerbated competition that is raging in the online hotel industry pushes those involved to adapt an aggressive commercial behavior, and an even more fierce distribution. In this sense, we note in recent months that Booking.com, via its new tool Booking.basic, markets units of some establishments whose stock belongs to third-party websites, including Ctrip and...

The Direct Booking Evangelist
How Hotels can Make Use of instagram business Profile as a Marketing Tool

How Hotels can Make Use of instagram business Profile as a Marketing Tool

Instagram use is on the rise. Today, active Instagram users have already exceeded the 1 billion mark, from a low of 800 million just in the last year. On the contrary, other social media platforms such as Facebook and Twitter are quickly losing popularity. By posting their travel destinations on their Instagram accounts, many celebrities...

Hotel Intelligence Analyst
Why your hotel needs a rate comparison tool in 2021

Why your hotel needs a rate comparison tool in 2021

Hôtel price match tools These days there are quite literally hundreds of online websites that offer the same rooms at different pricing. Sometimes this can leave you wondering if the price being offered is the right one to choose. If you’re looking to book through an Online Travel-Agency (OTA) they can charge anything between 15-18%...

The Direct Booking Evangelist
5 Reasons Why Your Hotel Needs a Mobile Friendly Website

5 Reasons Why Your Hotel Needs a Mobile Friendly Website

The success of your hotel’s online marketing depends on one simple truth: You need to have a mobile-friendly website in order to succeed. So, what is mobile-friendly design? The simplest definition is that it is a website whose information has been adapted to be easily viewed across a wide spectrum of platforms, particularly on the...

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7 Advantages of Digital Marketing in Hospitality Industry

7 Advantages of Digital Marketing in Hospitality Industry

Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry. Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in. Therefore, digital marketing has...

Hotel Intelligence Analyst
How to Drive Direct Bookings to Hotels

How to Drive Direct Bookings to Hotels

In the modern hospitality industry, many hotels are moving away from indirect bookings towards direct bookings. However, some still depend on Online Travel Agencies (OTAs). The Full Funnel Marketing is one of the strategies being adopted by hotels to drive direct bookings. This strategy involves the customers’ journey towards booking a ticket. The funnel involves...

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